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It’s a great time to be a salesperson. Yes, even in an era when an abundance of information on the Internet, product commoditization, global competition, and unrelenting price pressure put buyers in the power seat.
Recently published research and books confirm that the way salespeople sell, more than what they sell, has the greatest impact on winning business. The new findings concur – success comes to sellers who immerse themselves in the buyer and their buying process.
In this report, you’ll learn what buyers value and compare these facts to perceptions of what sellers think buyers value – insights we gained in our recent survey of 200 sales and marketing professionals in 10 countries. Understanding these alignments and disconnects offers you a dependable roadmap to closing business.
Get your copy by filling out the form opposite, and start learning how you can adopt an insights based approach to selling today!